What Are Your Business Passions?

Blog Your Way to a Book Series #3

Writing a book about your business expertise? Start by making a list of the things you might write about as blog posts. Later, you’ll gather the blog posts into a book. Business activities to place on your list:

• Favorites that you are passionate about
• Things you have special knowledge or experience about
• Significant problems you have solved
• New innovations you developed
• Ways you improved existing methods
• Anything else that interests you

Write your list and save it for future reference, but before you do, choose one topic that most appeals to you. This may be a tough decision, but you’re up to the challenge. Ask a few associates to choose one from your list that best describes what you know or do best. Often your colleagues and customers know your business expertise better than you do. Once you’ve gathered the list and surveyed your network, pick one topic to be the main focus of your book. The other items on the list will be useful as supporting material for your main topic.

With a topic in mind, think about a theme. Your theme is the main idea or underlying principle behind your book’s topic. For example, the topic of Jim Egerton’s book, Business on the Board, is how to deploy effective strategies and tactics in managing your business, functional area or department. His theme is: Use chess to guide your business decision making.

Once you have a topic and a theme in place, answer the following question: What is the wildest or most unexpected thing you can say about your topic?

Make a list of wild and unexpected statements about your topic and theme.  Don’t worry about whether they are true or false at this point. The idea is to circle around your topic and theme to give your book a sense of direction. Think of this exercise as a way to fine tune your topic and theme or test it to see if it passes the “Who cares” test.

Have fun. And if you would like my coaching help, post a comment below or click here to contact me at paul dot lloyd dot author at gmail dot com.