Fiction that explores the monsters and strangers among us.

Tuesday, June 7, 2016

How to Get Started Writing Your Own Business Book

Business Book Writing Made Easy Series

How would it feel to hand a book with your name as the author to a sales prospect or business associate? Maybe you just want to impress your boss or other higher ups in your company. Or you want to enhance your job hunting prospects. Maybe you can even use a business book to jumpstart your own business.

You know showing up at work with your own self-published business book would send your credibility through the roof, wouldn’t it? A business book is the most powerful marketing tool you can imagine. Among the many uses for a business book, you can:
  1. Engage your customers at the very time they are thinking about your topic.
  2. Position yourself as the expert instead of somebody just trying to sell something.
  3. Teach your customers the way you want them taught
With a business book, your voice dominates the reader’s mind while they consider your topic and related products and services. With a book writing plan you can accomplish the following:
  1. Write and edit your book better and faster so your readers can’t put it down
  2. Build your online readership before you market your book
  3. Add to your credibility as a speaker and subject matter expert (SME)
Take the first step
Writing your first business book is like eating an elephant. It’s overwhelming. Instead of tackling an entire book, just write the outline. That’s the first step in your business book writing plan. There are many more steps along the way that I simply can’t cover in a single blog post. But here’s a bonus step that will help you get started writing from your outline. Take one item from your outline and write about it for use in information outlets like:
  1. Trade Magazine article
  2. Email Newsletter (Yours and other people’s)
  3. Blog post (Yours and other people’s)
  4. You Tube Video
  5. Website content
Later, you can repurpose the content you created around a single idea or bullet point from your book outline back into your book as a chapter or portion of a chapter.

I’ll include more about writing your own business book in future posts, but if you want to jumpstart your business book writing process, email your questions to me. Use BOOK QUESTION in the subject line. If you would like to book (no pun intended) me for a speaking gig on how to write business books, use SPEAKER REQUEST as the subject line. The email address is the proper format for paul at zuklloyd dot com. Or click here.

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