Are You The Best Person to Write Your Book?

Blog Your Way to a Book Series #4

Before reading this blog, take advantage of my special offer of a free ebook in honor of St.Patrick's Day. Click the Special Offers button above for more information.

Of course you are! You’re the expert in your chosen topic – or you will be by the time you research your topic and place your unique spin on it. You need two things to qualify as a business book author. You can handle both of them or hire a pro for the job. But in the end, your blog post requires the involvement of your brain. Two things you need to qualify as the best person to write your book:
1. Writing Skills
2. Something to Say

Writing Skills
Well, duh. Remember in this series you don’t have to worry about writing your book yet. Instead, write a series of simple blog posts. Posts may run anywhere from about a hundred words to say 500 at the high end. Write your blog post until finished. If it seems long, chop it into two blog posts. Writing a blog post requires:
Knowledge and expertise: Write your message based on your expertise for the topic and theme you have already chosen (review the previous blog post on this topic if you haven’t taken this step yet.)
Critical thinking skills: When you write about a topic you have to analyze it and render judgments that will inform your readers and motivate them to act in new ways.
Wordsmithing: You should have at least a basic understanding of how to structure a sentence and paragraph. If you don’t, consider an English 101 class at your local community college. You need to understand basic grammar, word choice, and other things that constitute a well-crafted essay. Otherwise, you will require a budget for a professional, like me, to write and edit for you.
Storytelling: Create a well-crafted message with impact that motivates your readers to take an action. Storytelling involves the way you set up your topic in the reader’s mind and then wow them with a compelling statement that builds tension in the reader’s mind. Hook the reader’s attention and keep hooking them throughout your blog post with challenging statements and questions that continue to raise the level of tension. Tension is the key to storytelling. It’s the feeling in the reader’s heart that makes them want to know more.
Promotion: Blog posts succeed when you attract readers. When you blog your way to a book, you will at the same time build readership for your book when it comes out.

The second thing is having something to say about your topic. I’ll dive into what to say in my next blog post on this topic. In the meantime, have fun. And if you would like my help as a coach, post a comment below or contact me at paul dot Lloyd dot author at gmail dot com.

What Are Your Business Passions?

Blog Your Way to a Book Series #3

Writing a book about your business expertise? Start by making a list of the things you might write about as blog posts. Later, you’ll gather the blog posts into a book. Business activities to place on your list:

• Favorites that you are passionate about
• Things you have special knowledge or experience about
• Significant problems you have solved
• New innovations you developed
• Ways you improved existing methods
• Anything else that interests you

Write your list and save it for future reference, but before you do, choose one topic that most appeals to you. This may be a tough decision, but you’re up to the challenge. Ask a few associates to choose one from your list that best describes what you know or do best. Often your colleagues and customers know your business expertise better than you do. Once you’ve gathered the list and surveyed your network, pick one topic to be the main focus of your book. The other items on the list will be useful as supporting material for your main topic.

With a topic in mind, think about a theme. Your theme is the main idea or underlying principle behind your book’s topic. For example, the topic of Jim Egerton’s book, Business on the Board, is how to deploy effective strategies and tactics in managing your business, functional area or department. His theme is: Use chess to guide your business decision making.

Once you have a topic and a theme in place, answer the following question: What is the wildest or most unexpected thing you can say about your topic?

Make a list of wild and unexpected statements about your topic and theme.  Don’t worry about whether they are true or false at this point. The idea is to circle around your topic and theme to give your book a sense of direction. Think of this exercise as a way to fine tune your topic and theme or test it to see if it passes the “Who cares” test.

Have fun. And if you would like my coaching help, post a comment below or click here to contact me at paul dot lloyd dot author at gmail dot com.

Are You an Expert?

Blog Your Way to a Book Series #2

When you publish a book, you automatically qualify as an expert because… well… you wrote the book, didn’t you?

But how do you attain the confidence that you are an expert in the first place? Begin by understanding the two kinds of experts:

Knowledge experts: people who carry most of the needed information around inside their heads as a result of education and experience. Physicians fall into this category as do other professionals like lawyers and accountants. You already have a certain amount of knowledge expertise thanks to your education and business experience so you bring at least some of this kind of expertise to your book. You may even bring a lot of this type of expertise to your book project. But either way, you will want to use the other kind or expertise as well.

Research and Reporting Experts: People who research a topic and then report on their findings are experts. College professors fall into this category. For example, a philosophy professor has researched the world of philosophy to the extent that he or she now has a Ph.D. in the subject. The information the professor shares in their philosophy classes is derived from their research and learning experience. They also bring some of their original thinking to the class, but most of the “facts” are derived from research. You have this kind of expertise whenever you learn something through a Google search or a grad school class. You will use this kind of research and reporting in the process of writing your book.

When you combine your knowledge, experience and research, you build the base of knowledge needed to write your book. You also want to add your own insights, opinions and recommendations to the mix of expertise deployed in a book writing project.

Think about the know-how you have acquired through your education and experience. Make a list of things you know well and then review it to see if it points you in the direction of a topic you’d like to write about. Have fun. And if you would like my coaching help, post a comment below or contact me through my company’s info@ email address at ironlayersecurity.com.

Write That Book!

Blog Your Way to a Book Series #1

Writing a business book is one of the scariest of activities. Yet, becoming an author is often the key to opening the door to promotions and new job offers, launching a new business, taking a local business global, and increasing sales. Along the way, your book project becomes the means for taking your expertise to a new level through research and learning opportunities associated with your book project.

But Paul, book writing is such a huge project!
You can handle it because you’re not going to sit down and write a book. You’re busy and you don’t have the time in today’s fast paced world. What you do have time to accomplish is a blog. With enough planning upfront, you can turn your blog posts into a book. Think what you can do with a 15-minute daily commitment. And if you find you have more time on your hands for the writing process, you can speed the whole thing up and get your book to market faster.

How book is a book?
Books in the traditional book store sense can run to several hundred pages. But with the Internet, people are self-publishing ebooks of a much shorter length. With planning, you can write a series of small books and later combine them into one large book so you don’t have to wait for long before you have your book up on Amazon. And you do it by first writing blog posts.

Hey, Paul, I don’t know what to write about.
You may feel that you are no expert like those national gurus who come around making speeches and selling lots of books and six-figure consulting gigs. Guess what? Those folks didn’t start out as experts either. They became specialists when they combined their knowledge and experience with a boatload of research needed to write a book about their topic. And they don’t think of their book as an educational tool for a grad school class. Instead, they use it like a company brochure or business card to minimize or eliminate their competition.

I’ll write more about what it means to be an expert in the next post in this series. In the meantime, start thinking about your area of expertise. What would make a good book topic for you? And begin having fun by outlining and writing about your book idea. And if you would like my coaching help, post a comment below or contact me through my company’s info@ email address at ironlayersecurity.com.

How to Get Started Writing Your Own Business Book

Business Book Writing Made Easy Series

How would it feel to hand a book with your name as the author to a sales prospect or business associate? Maybe you just want to impress your boss or other higher ups in your company. Or you want to enhance your job hunting prospects. Maybe you can even use a business book to jumpstart your own business.

You know showing up at work with your own self-published business book would send your credibility through the roof, wouldn’t it? A business book is the most powerful marketing tool you can imagine. Among the many uses for a business book, you can:

1. Engage your customers at the very time they are thinking about your topic.
2. Position yourself as the expert instead of somebody just trying to sell something.
3. Teach your customers the way you want them taught

With a business book, your voice dominates the reader’s mind while they consider your topic and related products and services. With a book writing plan you can accomplish the following:

1. Write and edit your book better and faster so your readers can’t put it down
2. Build your online readership before you market your book
3. Add to your credibility as a speaker and subject matter expert (SME)

Take the first step
Writing your first business book is like eating an elephant. It’s overwhelming. Instead of tackling an entire book, just write the outline. That’s the first step in your business book writing plan. There are many more steps along the way that I simply can’t cover in a single blog post. But here’s a bonus step that will help you get started writing from your outline. Take one item from your outline and write about it for use in information outlets like:

1. Trade Magazine article
2. Email Newsletter (Yours and other people’s)
3. Blog post (Yours and other people’s)
4. You Tube Video
5. Website content

Later, you can repurpose the content you created around a single idea or bullet point from your book outline back into your book as a chapter or portion of a chapter.

Questions?
I’ll include more about writing your own business book in future posts, but if you want to jumpstart your business book writing process, email your questions to me. Use BOOK QUESTION in the subject line. If you would like to book (no pun intended) me for a speaking gig on how to write business books, use SPEAKER REQUEST as the subject line. The email address is the proper format for paul at zuklloyd dot com. Or click here.