Work-Life Balance SeriesPicture an auto tire mounted on a fancy wheel with golden spokes. Notice how the spokes crisscross each other. The spokes are gold, the tire is black. The overall effect is of an upscale wheel fit for a driver who appreciates the finer things. People who drive cars with spoked wheels can afford anything they want.
Look at the spokes carefully. See how they crisscross? On the job, your team crisscrosses like this when they share responsibilities. When your team works in harmony like this, it’s a beautiful sight to behold. When your team fails to act together, the results won’t hold air and your project will go flub... flub... flub down the road until it comes to a halt. The team achieves nothing.
Be careful how your work team crisscrosses its roles. The person who is best at a certain task should be the one who performs that task. It’s okay to crisscross roles on occasion but don’t overdo it. Switch roles to help each other carry their burdens.
Now, a product that looks like a high-priced wheel is fit for the carriage set. Price such a product high because they are willing to pay. You might not sell as many of these products, but your financial return on each one will be great. Which of your products is the high price one with the crisscrossed golden spokes? How much do you want to charge for it? It’s okay to be outrageous with the pricing of one of your products. It will make the others seem a better buy and you will sell more of those.
Do you want to give one product away? Double the price of another to earn back the money you lose through the giveaway. The other products are to be priced progressively in-between.