Blog Your Way to a Book Series #4Before reading this blog, take advantage of my special offer of a free ebook in honor of St.Patrick's Day. Click the Special Offers button above for more information.
Of course you are! You’re the expert in your chosen topic – or you will be by the time you research your topic and place your unique spin on it. You need two things to qualify as a business book author. You can handle both of them or hire a pro for the job. But in the end, your blog post requires the involvement of your brain. Two things you need to qualify as the best person to write your book:
1. Writing Skills
2. Something to Say
Well, duh. Remember in this series you don’t have to worry about writing your book yet. Instead, write a series of simple blog posts. Posts may run anywhere from about a hundred words to say 500 at the high end. Write your blog post until finished. If it seems long, chop it into two blog posts. Writing a blog post requires:
Knowledge and expertise: Write your message based on your expertise for the topic and theme you have already chosen (review the previous blog post on this topic if you haven’t taken this step yet.)
Critical thinking skills: When you write about a topic you have to analyze it and render judgments that will inform your readers and motivate them to act in new ways.
Wordsmithing: You should have at least a basic understanding of how to structure a sentence and paragraph. If you don’t, consider an English 101 class at your local community college. You need to understand basic grammar, word choice, and other things that constitute a well-crafted essay. Otherwise, you will require a budget for a professional, like me, to write and edit for you.
Storytelling: Create a well-crafted message with impact that motivates your readers to take an action. Storytelling involves the way you set up your topic in the reader’s mind and then wow them with a compelling statement that builds tension in the reader’s mind. Hook the reader’s attention and keep hooking them throughout your blog post with challenging statements and questions that continue to raise the level of tension. Tension is the key to storytelling. It’s the feeling in the reader’s heart that makes them want to know more.
Promotion: Blog posts succeed when you attract readers. When you blog your way to a book, you will at the same time build readership for your book when it comes out.
The second thing is having something to say about your topic. I’ll dive into what to say in my next blog post on this topic. In the meantime, have fun. And if you would like my help as a coach, post a comment below or contact me at paul dot Lloyd dot author at gmail dot com.