Write That Book!

Blog Your Way to a Book Series #1

Writing a business book is one of the scariest of activities. Yet, becoming an author is often the key to opening the door to promotions and new job offers, launching a new business, taking a local business global, and increasing sales. Along the way, your book project becomes the means for taking your expertise to a new level through research and learning opportunities associated with your book project.

But Paul, book writing is such a huge project!
You can handle it because you’re not going to sit down and write a book. You’re busy and you don’t have the time in today’s fast paced world. What you do have time to accomplish is a blog. With enough planning upfront, you can turn your blog posts into a book. Think what you can do with a 15-minute daily commitment. And if you find you have more time on your hands for the writing process, you can speed the whole thing up and get your book to market faster.

How book is a book?
Books in the traditional book store sense can run to several hundred pages. But with the Internet, people are self-publishing ebooks of a much shorter length. With planning, you can write a series of small books and later combine them into one large book so you don’t have to wait for long before you have your book up on Amazon. And you do it by first writing blog posts.

Hey, Paul, I don’t know what to write about.
You may feel that you are no expert like those national gurus who come around making speeches and selling lots of books and six-figure consulting gigs. Guess what? Those folks didn’t start out as experts either. They became specialists when they combined their knowledge and experience with a boatload of research needed to write a book about their topic. And they don’t think of their book as an educational tool for a grad school class. Instead, they use it like a company brochure or business card to minimize or eliminate their competition.

I’ll write more about what it means to be an expert in the next post in this series. In the meantime, start thinking about your area of expertise. What would make a good book topic for you? And begin having fun by outlining and writing about your book idea. And if you would like my coaching help, post a comment below or contact me through my company’s info@ email address at ironlayersecurity.com.