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Tuesday, October 11, 2016

Are You an Expert?

Blog Your Way to a Book Series #2

When you publish a book, you automatically qualify as an expert because… well… you wrote the book, didn’t you?

But how do you attain the confidence that you are an expert in the first place? Begin by understanding the two kinds of experts:

Knowledge experts: people who carry most of the needed information around inside their heads as a result of education and experience. Physicians fall into this category as do other professionals like lawyers and accountants. You already have a certain amount of knowledge expertise thanks to your education and business experience so you bring at least some of this kind of expertise to your book. You may even bring a lot of this type of expertise to your book project. But either way, you will want to use the other kind or expertise as well.

Research and Reporting Experts: People who research a topic and then report on their findings are experts. College professors fall into this category. For example, a philosophy professor has researched the world of philosophy to the extent that he or she now has a Ph.D. in the subject. The information the professor shares in their philosophy classes is derived from their research and learning experience. They also bring some of their original thinking to the class, but most of the “facts” are derived from research. You have this kind of expertise whenever you learn something through a Google search or a grad school class. You will use this kind of research and reporting in the process of writing your book.

When you combine your knowledge, experience and research, you build the base of knowledge needed to write your book. You also want to add your own insights, opinions and recommendations to the mix of expertise deployed in a book writing project.

Think about the know-how you have acquired through your education and experience. Make a list of things you know well and then review it to see if it points you in the direction of a topic you’d like to write about. Have fun. And if you would like my coaching help, post a comment below or contact me through my company’s info@ email address at

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