Blog Your Way to a Book Series #3Writing a book about your business expertise? Start by making a list of the things you might write about as blog posts. Later, you’ll gather the blog posts into a book. Business activities to place on your list:
- Favorites that you are passionate about
- Things you have special knowledge or experience about
- Significant problems you have solved
- New innovations you developed
- Ways you improved existing methods
- Anything else that interests you
With a topic in mind, think about a theme. Your theme is the main idea or underlying principle behind your book’s topic. For example, the topic of Jim Egerton’s book, Business on the Board, is how to deploy effective strategies and tactics in managing your business, functional area or department. His theme is: Use chess to guide your business decision making.
Once you have a topic and a theme in place, answer the following question: What is the wildest or most unexpected thing you can say about your topic?
Make a list of wild and unexpected statements about your topic and theme. Don’t worry about whether they are true or false at this point. The idea is to circle around your topic and theme to give your book a sense of direction. Think of this exercise as a way to fine tune your topic and theme or test it to see if it passes the “Who cares” test.
Have fun. And if you would like my coaching help, post a comment below or click here to contact me at paul dot lloyd dot author at gmail dot com.